One of the best ways to take advantage of LinkedIn's new Company pages is by listing all the employees to increase the company's reach, Artillery principal Douglas Burdett writes. Use and track different pages for various products and services to see which ones are raising product awareness. And notice LinkedIn provides its own jobs search engine, and Products pages can serve lead-generation efforts, Burdett writes.
4 ways B2Bs can use LinkedIn's Company, Product pages
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