Are you an effective exhibitor?

12/4/2012 | MTDSalesTraining.com

Exhibitors at trade shows tend to fall into one of three categories, writes Peter Bowen, CEO of Access Displays. Whereas some exhibitors are passive and others are uninterested, expert exhibitors take careful notes and are focused on figuring out where visitors are in the buying cycle. Such an exhibitor "uses positive body language to encourage visitors to enter into conversation and engagement," Bowen notes.

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