Dell forms group to turn in-house social listening into a service

12/4/2012 | Advertising Age (tiered subscription model)

Dell is preparing to sell social media consultancy services, putting it up against digital agencies, enterprise-oriented businesses such as Salesforce, and potentially its own agency, WPP's Team Dell. Chief Marketing Officer Karen Quintos says the new group extends from Dell's own social efforts, including a social "listening" center, and aligns with a shift to service offerings. "They want to reposition themselves away from being the PC-based hardware provider into a more strategic business services provider," says Forrester analyst Peter O'Neill.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
IAB
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA