DISH's "industry maverick" Charlie Ergen continues to push for change

12/4/2012 | Advertising Age (tiered subscription model)

An Ad Age profile depicts DISH Network co-founder and Chairman Charlie Ergen as an "industry maverick" and innovator with a tolerance for considerable risk in the pursuit of big rewards. "When he has an issue with how business is being done, he uses technology and innovation to change the direction," says a cable sales executive.

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