Grey London wins GSK branding campaign

12/4/2012 | Advertising Age (tiered subscription model)

WPP agency Grey London beat other WPP shops as well as Omnicom Group's TBWA in winning GlaxoSmithKline's new worldwide corporate branding and communications project. "WPP has established Team GSK to work with GSK to develop and leverage the brand across its entire portfolio. A number of WPP companies have contributed to this effort and will work over time on this assignment," WPP said in a statement.

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