How to avoid creeping out your social media followers

12/4/2012 | Huffington Post, The

There's a fine line between producing content that's relevant to your followers' interests and creating content that's so personalized that it creeps people out, Mateo Gutierrez writes. The key is to use social tools not just to target followers, but also to listen to what they're saying about the kinds of outreach they want to receive. "Brands have a long way to go to get better at understanding how to use social media as a listening device that shapes their campaigns," Gutierrez writes.

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Huffington Post, The

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