Kick-start your 2013 lead-generation efforts this month

12/4/2012 |

The holidays might not seem like the ideal time to run a lead-generation campaign, but you shouldn't put your marketing efforts on hold in December, Naomi Ruth Ganhinhin writes. One advantage of marketing during this time of the year is that there might be less competition, she notes. "Because there is less 'noise,' your e-mails have better chances of being opened ... and you have the opportunity to stay ahead of competition," she writes.

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