Lenovo's solid strategy, excellent marketing drive success

12/4/2012 | TechNewsWorld

Lenovo has found success with a strong PC and smartphone strategy, and by "executing some of the strongest marketing programs I've ever seen," Rob Enderle writes. While others have been quick to abandon the PC, Lenovo has kept its focus, while aiming its smartphone business at areas where competitors are weak such as China. But above all else, "Lenovo wins because it invests in marketing, it gets quality marketing people, and it executes strong demand-focused campaigns -- using both traditional and social mechanisms -- that drive people to its products," Enderle adds.

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