Lenovo's solid strategy, excellent marketing drive success

12/4/2012 | TechNewsWorld

Lenovo has found success with a strong PC and smartphone strategy, and by "executing some of the strongest marketing programs I've ever seen," Rob Enderle writes. While others have been quick to abandon the PC, Lenovo has kept its focus, while aiming its smartphone business at areas where competitors are weak such as China. But above all else, "Lenovo wins because it invests in marketing, it gets quality marketing people, and it executes strong demand-focused campaigns -- using both traditional and social mechanisms -- that drive people to its products," Enderle adds.

View Full Article in:


Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Full(ish) Stack Engineer (PHP)
Advertising Age
New York, NY
Senior Sales Manager
OnProcess Technology
Ad Operations Manager, The Atlantic
Atlantic Media
Washington, DC
Affiliate Solutions Consultant
Santa Barbara, CA
Associate Director of Ad Operations
Opera Mediaworks
New York, NY