In Miami, "multicultural is the general market"

12/4/2012 | Advertising Age (tiered subscription model)

Being in the Miami agency world is "like living in Latin America, but with security and infrastructure," says Cynthia McFarlane, president of Saatchi & Saatchi's Latin America network and chief executive of the Hispanic shop Conill. Boasting the fourth-largest U.S. Hispanic population and 10 of the top 50 Hispanic shops, Miami is poised to pass the tipping point when the "general market is multicultural and the new multicultural is the general market," says Bravo Group's Eric Hoyt.

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