NCA: Candy firms must plan now for Halloween 2013

12/4/2012 | ConfectioneryNews.com (France)

Candy makers must begin strategizing for Halloween 2013 to make up for expected shortfalls in volume due to shorter Christmas and Easter seasons next year, said NCA vice president of customer relations Larry Wilson. "Not only are we recommending that you hit Halloween hard, but that you consider things like a fifth season and leverage other candy occasions because we do anticipate volume shortfalls resulting from these shorter seasons," he said.

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ConfectioneryNews.com (France)

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