Negative messaging on chocolate backfires in women

12/4/2012 | News.com.au (Australia)

Women who weren't on a diet had a strong impulse to consume chocolate when warned that it could make them fat, according to a study in the journal Appetite. The effect, known as "reactance," was also seen among women on a diet, particularly those shown ads featuring thin models to discourage them from eating chocolate.

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News.com.au (Australia)

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