The power of positive language in making sales

12/4/2012 | CBS MoneyWatch

The way you interact with a customer can have a significant impact on whether you are able to close the sale, so it's important to choose your words carefully, writes Michael Hess of Skooba Design. "Whether you sell flowers or forklifts, whether you're behind a register or across the country behind a screen, the idea is the same: Use precise, intentional, empathic language that is most likely to elicit the most positive response," he writes.

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