Producers provide insight on marketing hybrid products

12/4/2012 | National Underwriter Life & Health

Hybrid products -- long-term-care insurance paired with life insurance or annuities -- offer great benefits for consumers, even if they don't end up requiring long-term care. Three top producers familiar with hybrid products shed light on good prospects for hybrid solutions and how to present the products. Features such as convenience, the ability to address multiple needs with a single product and the high cost of long-term care without coverage are powerful motivators, the producers say.

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National Underwriter Life & Health

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