Shoppable video could be a holiday gift for advertisers

12/4/2012 | ClickZ

Google is beta testing shoppable-video tools on YouTube, allowing brands to incorporate the function into holiday campaigns. The tools, which are expected to appeal particularly to fashion and retail advertisers, blur the line between advertising and content, and will shift brands' video strategies away from viral content and toward direct sales, says Lisa Green, industry director at Google.

View Full Article in:

ClickZ

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
VP, Client Partner, Digital Marketing
iCrossing, Inc.
Santa Monica, CA
Senior Regional Interactive Sales Manager
Comcast Spotlight
Bethesda, MD
Sales Executive, CafeMom.com and MamásLatinas.com
CafeMom
New York, NY
Marketing Services Director
Farm Journal Media
Rosemont, IL
Director, Revenue Operations - Technical Program Management
Pandora Media, Inc.
Oakland, CA