Study examines user-friendly packaging for one-handed world

12/4/2012 | Packaging World online

Researchers at Avery Office and Consumer Products, Kimberly-Clark and Kraft Foods demonstrated that simple packaging appeals to consumers who are missing a limb or who have only one hand free due to driving, carrying a child and other tasks through a study conducted by Kelley Styring of InsightFarm. Kimberly-Clark's pre-lathered handsoap allows consumers with only one hand available to skip a step when washing their hands, while Kraft offers products with SnapLid and Twist2Close innovations that make packaging easier to handle.

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