American Eagle, Gap apps rank high in user-friendliness

12/4/2013 | MediaPost Communications

American Eagle Outfitters' mobile application proved the best at integrating its loyalty program and social media and providing user-friendly browsing and checkout functions, according to a ranking of the shopping apps from 10 large fashion retailers. Gap's app took second place, and Topshop, Zara and Urban Outfitters rounded out the top five on the list from marketing agency Plastic Mobile.

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