Pinterest delivers for advertisers over holiday

12/4/2013 | TechCrunch

Pinterest burnished its credentials with advertisers over the Thanksgiving holiday weekend, doubling Black Friday revenue sent to retailers and more than tripling revenue on Cyber Monday, according a review by the analytics firm Piqora that gauged the revenue figures against the average for the preceding 30 days. The results show that Pinterest users "thought of Pinterest as a destination for their holiday shopping circuit," said Sharad Verma, chief executive officer for Piqora, which helps companies market on Pinterest and other social sites.

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