As more companies open offices in hard-to-navigate business parks, there's a growing need for wayfinding signs to help visitors get where they're going. It's a trend that offers new opportunities for printing shops, which might be able to use existing equipment and vendor relationships to meet the demands of the new business, industry experts say. "With exterior wayfinding signage, it's all about longevity. ... Sign companies must continually balance longevity with value because longevity is more expensive," ISA Chief Operating Officer Brandon Hensley said.
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