Urban Outfitters offers news feed to keep app users engaged

12/4/2013 | Mobile Marketer

Urban Outfitters has added a news feed to its mobile application to further engage users and bring them back to the app. "There's so much fall-off between install and using an app. The news feed is really the glue that brings together all these messaging features," said Cezary Pietrzak, director of marketing at Appboy, which powers the feed.

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