P&G to enter the Super Bowl mix

12/5/2003 | Wall Street Journal, The

Consumer product heavyweight Procter & Gamble has traditionally avoided spending any of its $4.3 billion annual ad budget on Super Bowl commercials because the game usually includes quirky, cutting-edge ads. But that will change this year, as the company held a competition among its brands for the right to its first Super Bowl commercial; Charmin toilet paper was selected as the winner.

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Wall Street Journal, The

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