Blogs, social nets, cell phones used to lure shoppers online

12/5/2005 | Bloomberg Businessweek

With online retail sales expected to jump 25% to $18 billion this year, e-retailers are getting more creative with their outreach to consumers. They're using the viral power of the Web, including blogs and social networking sites, and the ubiquitous cell phone to reach shoppers with gift ideas and promotions for both online and offline deals.

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