Facebook CEO apologizes for handling of ad-tracking program

12/5/2007 | NYTimes.com · Mediaweek

Facebook founder and CEO Mark Zuckerberg on Wednesday issued a public apology, in the form of a blog post, for not allowing members the choice of opting out of the social networker's new ad-tracking program, Beacon. The launch raised concerns among members and privacy groups, and also among some marketers who said they were told Beacon would be an opt-in program.

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NYTimes.com · Mediaweek

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