Havas CEO: Aegis merger would be "natural association"

12/5/2007 | Advertising Age (tiered subscription model)

A merger of Aegis with Havas' MPG media unit reportedly favored by Vincent Bollore, the largest shareholder in both holding companies, would make sense, said Havas CEO Fernando Rodes Vila, during a presentation at the UBS Global Media & Communications conference in New York. "We think it's a natural association ... and I think eventually natural law will be enforced," Rodes Vila said.

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