Next generation of behavioral targeting raises privacy concerns

12/5/2007 | Wall Street Journal (free content), The

Communications and Web provider CenturyTel, Inc. is aiming to take behavioral targeting to a new level with the use of "deep-packet inspection boxes," which have the ability to monitor every site a user visits and therefore give marketers the chance to more precisely match ads to consumer interests. The new technology raises privacy concerns among some advocates, who say those doing the tracking must fully disclose such practices to users and let them opt out if they choose.

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Wall Street Journal (free content), The

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