Company unveils "world's first sports cereal"

12/5/2008 | Deseret News (Salt Lake City), The

Rokit Fuel LLC of Provo, Utah, has developed Rokit Fuel for Humans, a cereal with protein, carbohydrates and fiber intended to boost energy for sports. For sale in several Good Earth, Whole Foods and sports stores, it is packaged in compact pouches that consumers can pour into their mouths or eat from a bowl with warm or cold water.

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Deseret News (Salt Lake City), The

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