GoDaddy signs up for 5th trip to Super Bowl

12/5/2008 | Advertising Age (tiered subscription model)

For its fifth trip as a Super Bowl marketer, GoDaddy is planning ads that are typically "edgy, fun and slightly inappropriate," but CEO and founder Bob Parsons doesn't believe the spots will run afoul of network censors as previous editions have. "My dad always told me, 'Try to get it right at least by the fifth time you do it,'" Parsons said jokingly.

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