Massive makes case for in-game segment during upfront

12/5/2008 | ClickZ

Microsoft's in-game ad shop Massive's upfront event, held earlier this week, was more about getting exposure for ad placements in new game titles with media buyers and marketers than closing deals, according to this article. The event was described by one attendee as a "hype event, but it's good."

View Full Article in:


Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Affiliate Solutions Consultant
Santa Barbara, CA
Yield Manager
New York, NY