Poll: Marketers try to find advantages amid downturn

12/5/2008 | Adweek

Many marketers believe their companies will hold steady during the current downturn, with some saying they may even be able to improve their bottom lines because of it, according to a global survey by McKinsey & Co. The report also found that, in response to the downturn, 34% have launched new products to boost market share, 22% are looking into mergers or acquisitions and 16% have recruited new workers who might not otherwise have been available.

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