7 ways to personalize your relationships with your customers

12/5/2011 | Entrepreneur online

Building a personal relationship with customers is essential to sales success, Lambeth Hochwald writes. To show customers you care, tell them something about yourself and ask questions to help you better understand their needs, experts say. "[T]he more skilled you are at utilizing open and closed ended questions, the stronger the relationship you will be able to create," sales trainer Adrian Miller said.

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