Add some SEO stardust to your social campaigns

12/5/2011 |

Brands need to think about search optimization when designing their social media campaigns, writes Richard Larson. Come up with catchy, search-friendly names and vanity URLs for your Facebook pages, and use keyword-rich copy on your page's "About" and "Info" sections. "Whether you are setting Facebook up for yourself or for a client it's important to keep SEO strategies in mind," Larson writes.

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