Apple's B2B apps developing for small businesses

12/5/2011 | iMedia Connection

Apple's B2B App Store has made development of applications for B2B easier and more cost-effective, even for smaller businesses, says Scott Michaels. New organizational, field sales and pharmaceutical applications exemplify the kind of niche programs that are finding a home in the store because of developer guidelines that make it easier for small businesses to participate, while still keeping B2B tools separate from consumer apps.

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