Carl's Jr. returns to old team at 72andSunny

12/5/2011 | Advertising Age (tiered subscription model)

After less than a year with David and Goliath, Carl's Jr. and Hardee's are handing over creative to the 72andSunny agency. The move reunites parent company CKE Restaurants with the creative team it had used at longtime agency Mendelsohn Zien, which established the chain's reputation for sexy ads targeting young males. The creative team, Mick DiMaria and Justin Hooper, jumped to 72andSunny earlier.

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