Social media data show B2B marketers where to find their prospects

12/5/2011 | CustomerThink

Looking more closely at the people who use different social networks -- and when they're most active -- can give B2B marketers a leg up. While people check their Facebook pages morning, noon and night, LinkedIn professionals are mostly done by 3 p.m. Google+ leans toward male software engineers and Twitter skews female, with lots of marketers in the mix. Knowing the distinct characteristics of the social networks can lend insight into how to market to them, Maria Pergolino writes.

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