8 ways to increase your "selective attraction" to prospects

12/5/2012 | MarketingProfs

To reach a point of "planned serendipity," when prospects are most receptive to your message, it requires the right combination of eight elements, Tech Image President Mike Nikolich writes. They include targeted public relations and third-party endorsements, paid and organic search and social media efforts, and thought leadership, among others. "Though you can't predict when a prospect may need your products and services, you can stack the odds in your favor," Nikolich writes.

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