To reach a point of "planned serendipity," when prospects are most receptive to your message, it requires the right combination of eight elements, Tech Image President Mike Nikolich writes. They include targeted public relations and third-party endorsements, paid and organic search and social media efforts, and thought leadership, among others. "Though you can't predict when a prospect may need your products and services, you can stack the odds in your favor," Nikolich writes.
8 ways to increase your "selective attraction" to prospects
SmartBrief Job Listings for Media
|Marketing Director, Mobile||
NXP Semiconductors N.V.
|San Jose, CA|
|Director of Digital Media and Marketing||
|Director, Digital Research (Burbank or New York)||
Warner Bros. Entertainment Inc.
|Data Entry and Integrity Coordinator||
Interactive Advertising Bureau
|New York, NY|
|Director of Business Development - Denver/New York||