The fall -- and coming rise -- of mobile video

12/5/2012 | Mobile Marketer

Brands are spurning mobile video marketing in favor of alternatives such as SMS messages, QR codes and augmented-reality applications, writes Rimma Kats. That could change as new technologies filter back into the online-video sphere, and as marketers find smarter ways to place and target video offerings. "The mobile video marketplace is certainly in the midst of an important evolutionary step," Kats writes.

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