Brands are spurning mobile video marketing in favor of alternatives such as SMS messages, QR codes and augmented-reality applications, writes Rimma Kats. That could change as new technologies filter back into the online-video sphere, and as marketers find smarter ways to place and target video offerings. "The mobile video marketplace is certainly in the midst of an important evolutionary step," Kats writes.
The fall -- and coming rise -- of mobile video
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