Gap uses outdoor, in-cinema strategy to reach millennials

12/5/2012 | MediaPost Communications

Gap leaned heavily on out-of-home ad placement at strategic locations in 2012 to reach the millennial generation. The brand placed ads close to stores as well as in high-traffic areas such as Central Park kiosks and Los Angeles beaches, said Chris Gayton, senior director of marketing and brand management. The brand is also rolling out cinema ads that use text-messaged codes to deliver offers.

View Full Article in:

MediaPost Communications

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
IAB
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA