Leverage map location data to draw more customer traffic

12/5/2012 | ITWorld.com

Retailers can leverage the location-based data in mapping tools to draw more customers into their stores, Irfan Khan writes. Knowing why a customer is coming near your location can help retailers target offers to entice traffic. Analyzing where people start their directions can also reveal if a location is trafficked enough for a physical store location, Khan concludes.

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