Mobile-app e-commerce is a focus of advertising conference

12/5/2012 | Mobile Marketer

DailyCandy Scout was cited as a mobile app adapting itself for commerce at the Think Commerce Summit advertising conference. NBC Universal-owned Daily Candy's application uses crowdsourcing and curated content. IAB's Peter Minnium, says, however, that media brands often have trouble finding retail success. "There is very little digital advertising that is e-commerce-enabled and allows for a transaction within the page," he notes.

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