Mobile marketers cool on enhanced ads

12/5/2012 | Adweek

Publishers and advertisers are investing less into enhanced advertising for tablet applications, with most ads in publication-related apps simply reproducing or mimicking print adverts, according to McPheters & Co. data. "That's unfortunate, since not only readers are more likely to read enhanced ads, they mean more money in publishers' coffers," notes Lucia Moses.

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