Out-of-home ad spend is expected to increase 3.4% in 2013

12/5/2012 | MediaPost Communications

Out-of-home ad sales, including cinema, are projected to increase 3.4% in the new year, slightly outpacing a modest gain of 3.1% for overall global advertising, according to Interpublic Group's Magna Global. The latest forecast is down from an earlier estimate, taking into account a still-struggling global economy.

View Full Article in:

MediaPost Communications