Scripps extends paid digital model from newspapers to TV

12/5/2012 |

Scripps is asking consumers to pay for applications from both its broadcast and newspaper properties. "We just think that with what the newspapers are doing across America -- where they're introducing and building this revenue stream of paid digital -- that TV stations will miss an opportunity if they don't try to come in at the same time and build a market alongside or in competition with the newspapers for those who are going to pay for digital content," Scripps CEO Rich Boehne says.

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