Study: Increasing use of mobile apps could overtake TV viewing

12/5/2012 | TechCrunch · MediaPost Communications

While the average amount of time daily spent surfing the Web with desktop PC browsers and watching television in the U.S. has remained fairly steady in the last two years, the time spent with mobile applications is up 35% this year to an average of 127 minutes a day, compared with 94 minutes in 2011 and 66 minutes in 2010, according to Flurry. "We ultimately expect apps on tablets and smartphones to challenge broadcast television as the dominant channel for media consumption," said Flurry CEO Simon Khalaf. Meanwhile, Nielsen reports that one in five U.S. homes now has a tablet computer, and 40% of those owners use tablets on a daily basis while watching TV.

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TechCrunch · MediaPost Communications

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