Survey: Life insurers excel in customer retention, personal touch

12/5/2012 | InsuranceTech.com

The life insurance industry ranks high in retaining customers and customizing its offerings to their needs and preferences, according to a consumer survey by Accenture. The data employed by carriers to deliver that personal experience bodes well for future growth, PricewaterhouseCoopers says. "Increased processing power and smarter analytics will pave the way for more informed prevention, risk selection and premium pricing," PwC says.

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