Turning Twitter into an engine of lead generation

12/5/2012 | Marketo

Twitter can be an effective tool for lead generation, Jason Miller writes. Use promoted tweets within timelines for timely engagement in conjunction with a gated response page. Running search tweets can yield click-thru rates of 17% or more, depending on the content and the timing, which is best during industry events. Apply the 80-20 rule to limit your self-promotion, and concentrate on conversational reciprocity. Tracking results is easy on Twitter, and essential to keep engaging customers and prospects, Miller writes.

View Full Article in:

Marketo

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
IAB
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA