Why SMBs should embrace digital WOMM

12/5/2012 | Memphis Flyer (Tenn.), The

Many small businesses rely on word-of-mouth marketing for new business, and that's leading many to experiment with digital tools, writes Christopher Bevel. Follow-up e-mails, digital refer-a-friend promotions and a well-managed presence on review sites can all help SMBs get noticed. "It makes a lot of sense for local service providers, especially those highly dependent upon word-of-mouth, to use digital marketing tools to grow their business," Bevel writes.

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Memphis Flyer (Tenn.), The

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