Cadbury names actors as new Oreo brand ambassadors

12/5/2013 | Economic Times (India), The

Actors Ranbir Kapoor and Karthi were named as brand ambassadors for Oreo by Mondelez's Cadbury India. The two actors will be featured in a new "Connect Playfully" campaign based on the unique sibling relationship. "We believe that with both of them on board it is going to be a fun ride taking Oreo's appeal to the next level," said Chella Pandyan of Mondelez International, who added that the actors' appeal and light-hearted personalities fit well with the brand.

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Economic Times (India), The

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