Hershey's Jolly Rancher heads to India

12/5/2013 | ConfectioneryNews.com (France)

Hershey is launching the Jolly Rancher brand in India, which is one of the fastest growing confectionery markets in the world with an 18% annual compound growth rate, according to the company. Until now, the brand had been sold exclusively in North America. The Indian Jolly Rancher Lollipops will be offered in three flavors, Green Apple, Watermelon and Mango. "We've tailored our new Jolly Rancher products for India to appeal, specifically, to local palates with bold, fruity flavors that are unlike any other candy available in the market," said Hershey India's General Manager Atul Razdan.

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