Homeboy supermarket distribution started small

12/5/2013 | Entrepreneur online

The Homeboy brand entered supermarkets slowly with just chips and salsa displayed in one Ralphs Grocery Co. deli department. Now, all 233 California locations of Ralphs and Food 4 Less carry the Homeboy line. The grocery chain sells Homeboy's chips, six types of salsa, macaroni, red potato and jalapeño potato salad, which have generated more than $4.3 million in sales since 2011.

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