More than 27,000 use Starbucks' Twitter program to buy a friend coffee

12/5/2013 | Mashable

More than 27,000 people have taken advantage of Starbucks' "@tweetacoffee" program to gift a Starbucks drink to others since the program launched on Oct. 28. "Here's proof that direct-response [marketing] works on Twitter," said Saif Ajani, co-founder of Keyhole, which tracked the usage and estimated $180,000 in sales for Starbucks through the campaign.

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