Pattiz's PodcastOne breathes new life into gasping format

12/5/2013 | Bloomberg Businessweek

Westwood One founder Norm Pattiz is using his Hollywood connections to revive the podcast format with PodcastOne, a free, downloadable talk show network he started in February. Advertising in the podcast industry has stagnated at about $34 million annually for the past three years, at a time when streaming radio ads have taken off and are estimated to attract $331 million this year, per ZenithOptimedia. PodcastOne hosts include Kathie Lee Gifford, Dennis Miller and Adam Carolla, and advertisers include Ford, movie studios and Hulu.

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